What is live-tweeting?
Live-tweeting is a way of engaging your Twitter followers by sending updates about an event as it occurs. Live-tweeters use the Hashtag relevant to the event they are tweeting about (such as #Endocon2016) which can be located on the conference’s website or Twitter profile. Twitter followers who cannot be at the event in person can follow along using the Hashtag and this in turn expands the reach of the conference. Furthermore, live-tweeting is a means of amplifying the conference experience, generating international engagement and global reach and stimulating collaborative potential.
Best Practice For Live-Tweeting a Healthcare Conference
It is my opinion that all healthcare conference organizers and attendees should consider how best they might use live-tweeting to enhance shared learning and extend conference proceedings beyond the event. Success is determined by the level of engagement and reach of conference organizers with Twitter and active encouragement of tweeting before, during, and after the meeting.
What follows are my suggestions for capitalizing on live-tweeting at your next healthcare event.
Step 1. Create a conference Hashtag
The first step is to create a conference Hashtag (#) and let people know in advance what it will be. Ideally it should be something you can use after the event. Your Hashtag should be ready from the moment you begin promoting your event.
How to create an effective conference Hashtag
Step 2. Promote your conference Hashtag
Once you’ve decided on a Hashtag, your next step is to promote it.
6 ways to promote a conference Hash tag
Step 3. Establish a live-tweeting policy
Establishing a clear policy for live-tweeting at your conference is a good idea. It will help you focus on best practice, and much like a crisis communication plan, you can use it to determine in advance how to respond to problem tweets.
Make your policy available in advance to speakers so they know what to expect. Ask speakers to add their Twitter profile to their slides and if a presenter does not want their talk tweeted, this is an opportunity for them to say so. Be mindful of a speakers’ intellectual property rights make it clear in your policy that you are committed to acting ethically and with integrity when it comes to respecting intellectual property.
Step 4. Develop a tweeting code of conduct
Consider adding a tweeting “code of conduct” to your conference website. This can be a simple list of suggested Dos and Don’ts and tips to help attendees tweet more professionally. Include it in delegates’ registration packs with WI-FI login and password details (ideally if you encourage live-tweeting your conference venue should have Wi-Fi available for delegates). For Twitter newbie’s, provide information on how to start a Twitter account.
Step 5. Have a Photo booth
Doctors need to take a Picture and tweet using #Endocon2016 and it automatically prints the photo for them. That way people are forced to tweet cause hey – who doesn’t love photos?
Things we did:-
This was the first time a Live Social Media Wall was there for a Medical Conference in India
Ref:-Screenshot of the Announcement
Ref: Screenshot from the Tracking Software we used to Track Twitter and Instagram Reach
Ref: Screenshot from Facebook Insights to calculate Reach through Facebook.
Ref: Screenshot of Top influencers
Ref:-Screenshot from Twitter and Facebook Account
Live Twitter walls is still catching up in India, there is a big rising need to Marry Online and Offline marketing efforts and creating a Ripple Effect which happens pre and post events.
Endocon 2016 led the way with this innovative technology and we were able to bring some awesome results.