In today’s time nothing is cheap you pay according to your need and capacity, but there are some smart decisions as well which a person can take. With the evolvement of technology we have got enormous options to look for.
The whole idea comes to a pause when you made a very big hole in your bank account and pocket and not being able to plough back what you’ve put in your business. For example A person may set up a full fledged shop for lakhs, as time passes it becomes difficult for him to build a good will make sales and the most important thing awareness about the brand.
Let’s take it this way I want to start a business.
What do I do?
Should I set up a physically located shop first?
It does take a lot of money!!
Why be in a specific location when you can be everywhere?
So, to plan it in a better fashion or you may say, a much more economic way It’d be more beneficial to set up a website, the idea at first may sound a bit crazy for the orthodox but If you’re a rational person, and you want to plan from A-Z for your start up in a shoe string budget this is definitely indeed a very beneficial plan.
Now as we further discuss the benefits of A website over An outlet.
Website out numbers the outlet in many ways.
Before setting a shop in a physical location will cost you an empire according to the market rates of land. Secondly cost of maintenance is extremely high. On the other hand if you go with making a website I promise you few benefits, but trust me it’s enough for you to make more money and customers with the assurance of ploughing back your investment in not even 4-5 months.
Whereas the cost of setting up an outlet will be in Lakhs. To start a website all you will need is a creative plan minimum amount of money and since most of the customers are on the internet it will be easier for you to track down your target customers. Website on the other hand will not need high-end maintenance.
It takes less than 4-5k for monthly maintenance. The shop will need a lot of money for maintenance, website can be easily edited, modified whenever you want.
So eventually, when you are spending less from where you have to sell the cost of your production will also decrease which will benefit you by having an edge on your competitor who are in the same business. Just for one small smart decision, to make a website instead of setting up a shop.
You can use the same money to increase your stock which will indeed give you more sales, the more variety you have the better your selling power will be.
To add to the conclusion it will be easier for you to brand your website, you can keep a track on the traffic on your website. Increase the ranking by SEO do try for “Alexa Ranking” it makes great difference to your business. Social Media Marketing on the other hand will be a tool to boost your business and soon you’ll capture all you invested.
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